Google Analytics 4

Enroll in the Google Analytics 4 Mastery Course today and embark on a journey of data-driven success.

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Course Overview

Google Analytics 4 Course

In a world driven by data, understanding user behavior and making data-driven decisions is non-negotiable. Google Analytics 4 (GA4) is the next evolution of Google’s analytics platform, offering a host of powerful features designed to provide deeper insights into user interactions across websites and apps.

Welcome to the Google Analytics 4 Mastery Course, your comprehensive guide to mastering the latest and most advanced analytics platform from Google. If you’re ready to elevate your data analytics skills, optimize your digital strategy, and gain a competitive edge in the ever-evolving digital landscape, you’re in the right place.

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Key Offerings

Offering a deep dive into the world of measurement marketing

Master the Metrics

Unlock the secrets behind key performance indicators (KPIs) and understand how to leverage data to measure the success of your campaigns. From click-through rates to conversion funnels, we’ll guide you through the metrics that matter most.

Optimize Your Campaigns

Learn how to analyze data effectively to optimize your marketing campaigns for maximum impact. Discover the strategies and tools that top marketers use to continuously refine their approaches and stay ahead of the competition.

Personalized Learning Experience

Benefit from a personalized learning experience that caters to your skill level and goals. Whether you’re a beginner looking to build a strong foundation or an experienced marketer aiming to refine your skills, our curriculum is tailored to meet your needs.

Real-world Applications

Theory is great, but practical application is key. Dive into real-world case studies and hands-on exercises that simulate the challenges you’ll face in your marketing career. Gain the confidence to apply your knowledge in real-time

What’s Included

We create courses tailored to your individual needs

Interactive Modules

Engage with our thoughtfully crafted modules that cover everything from data collection and analysis to advanced measurement techniques.

Expert Guidance

Learn from industry experts with a proven track record in measurement marketing. Benefit from their insights and stay updated on the latest trends and tools.

Community Support

Join a community of like-minded marketers where you can share experiences, ask questions, and collaborate on projects. Networking is a powerful tool, and our course provides the platform for you to connect with fellow marketers.

Lifetime Access

Enjoy lifetime access to course materials, updates, and exclusive content. Stay ahead of the curve as the digital marketing landscape continues to evolve.

Course Syllabus

Thoughtfully crafted modules for maximum yield

SETUP OF BASIC GOOGLE ANALYTICS 4

  • Setup Google Tag Manager for Google Analytics4and track pageviews with one tag
  • How to set up external link tracking as Events in Google Analytics via Google Tag Manager.
  • How to setup Button click tracking in Google Analytics and the right way to use event naming conventions

  • Setup of view content event
  • Setup of view item event
  • Setup of add-to-cart event
  • Setup of checkout event
  • Setup of the Purchase event

  • Why digital analytics?
  • 4 types of digital analytics.
  • Difference between Digital Analytics & Web Analytics.
  • Role of GA in web analytics.
  • How Google Analytics works.
  • Study on the ecosystem of Google Analytics.
  • Study of GA Tracking Code US code
  • Overview of Cookies and International Cookie Laws.
  • Extensive Study on Cookies and their Functional Significance.
  • Implementation of normal Google Analytics setup
  • Google Account, GA Account, Properties, Views
  • Account level settings in GA4
  • Property Level Settings in GA4
  • How to set up views with filters
  • Use of Roll up Property for agencies
  • Set up Enhance Measurement tracking in GA4
  • Setup Google Signal for GA4

  • Connect GA4 to Google Ads
  • Connect GA4 to Search Console
  • Connect GA4 to Native Platform
  • Connect GA4 to Microsoft Clarity
  • Connect GA4 to Google AdSense

  • Navigating Google Analytics 4
  • ABC’s of Google Analytics 4 & Google Analytics Cookies
  • Understanding Users, Visits, dynamics of users & sessions
  • Extensive study on Sessions, Pageviews, entrances, Landing pages
  • Categorizing into users and sessions

  • How to share reports.
  • How to set up dashboards, Custom reports and shortcuts.
  • Basic GA Reports
  • Complete Overview of Audience reports
  • ln-Depth Study on Acquisition reports
  • Detailed Study on Behaviour reports
  • Basic Campaign & Conversion Tracking
  • Deep dive on auto-tagging and manual tagging.
  • How to measure Custom Campaigns.
  • Tracking campaigns with the URL Builder.
  • Using Custom Spreadsheets for proper URL tagging.

  • What is Different Medium of Traffic in GA4
  • What is Referral Traffic
  • What is Direct Traffic
  • UTM URL Traffic in GA4

  • Introduction of GA4 Events
  • Events Types in GA4
  • The Event Report
  • Events parameters in GA4
  • What is Automatically Collected Events
  • What is Enhanced Measurement GA4 events
  • What is Recommended Events
  • What is Custom Events
  • How to Setup Custom Events & parameters

  • Introduction to Dimension in GA4
  • Type of Dimension in GA4
  • Primary & Secondary Dimension in GA4
  • User & Sessions Dimensions
  • User Engagement & Monetization Dimensions
  • User Demographics & Tech Dimensions
  • Custom Dimension & Its Importance
  • Event-Based Custom Dimension
  • User-Based Custom Dimension

  • What is Attribution Modelling?
  • Conversion in GA4
  • Conversion Credit Distribution in GA4
  • Understanding touch points in GA4
  • Different Attribution Modelling in GA4
  • Model Comparison Report
  • Conversion path Report
  • Conversion Window in GA4

  • Introduction to Regular Expression in GA4
  • Why to use Regex in GA4
  • Advantage of using Regex in GA4
  • Use Cases of Regex in GA4
  • What is Measurement Protocol in GA4?
  • Why use measurement protocol
  • Understanding the Clients
  • Different types of Clients
  • Understanding the Server in GA4
  • Understanding the User Agent in GA4
  • Introduction of GA4 protocol use cases
  • Understanding the Measurement protocol Parameters
  • Deep dive into each parameter
  • When to use Measurement protocol in GA4

  • Understanding the Explore dashboard
  • Creating Different Report
  • Creating a Free Form Report
  • Creating a Path Exploration Report
  • Creating a Funnel Exploration Report
  • Creating a Segment Overlap Report
  • Creating a User Explorer & Lifetime Report
  • Creating a Cohort Exploration Report
  • Building advance Dashboard as per your Business Needs

Enroll Course

Who Should Enroll This Course

The Alchemy Media Measurement Marketing Course is designed for a diverse audience, catering to professionals at various levels of expertise within the marketing ecosystem.

Digital Marketers
Marketing Managers
Entrepreneurs
Content Creators
E-commerce Professionals
Analysts and Data Scientists
Marketing Students
Small Business Owners
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Alchemy Media Institute’s digital marketing courses are the best in the business. I learned more in a few weeks than I did in years of working in the industry.

Rohit Bhamare
Digital Marketer

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The instructors at Alchemy Media Institute are experts in their field, and they are passionate about sharing their knowledge with their students. I always felt like I was in good hands.

Somesh Sunil Daterao
E-commerce Professional

Upcoming Events

Measurement Marketing Mastery Courses

Mark your calendars for a transformative event that brings together industry luminaries, thought leaders, and marketing enthusiasts for a deep dive into the latest trends, strategies, and innovations in measurement marketing.

Upcoming Events

Measurement Marketing Mastery Courses

Mark your calendars for a transformative event that brings together industry luminaries, thought leaders, and marketing enthusiasts for a deep dive into the latest trends, strategies, and innovations in measurement marketing.

Data Driven Marketing Explained – Webinar

May 5, 2023 @ 10:00 am - 1:00 pm

Google Tag Manager Mastery

January 20, 2023 @ 10:00 am - 2:00 pm

Facebook Pixels Mastery

January 6, 2023 @ 10:00 am - 2:00 pm

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