Measurement Marketing Course

Are you ready to transform the way you approach digital marketing? At Alchemy Media, we understand that effective marketing.

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Course Overview

Measurement Marketing Course

In the ever-evolving landscape of digital marketing, success hinges on more than just intuition. It’s about making informed decisions based on data-driven insights.

At Alchemy Media, we understand that effective marketing is not just about creating compelling content; it’s about measuring and optimizing your efforts to achieve unparalleled success. That’s why we’ve crafted the Measurement Marketing Course, a comprehensive program designed to empower marketers with the skills and insights needed to harness the full potential of data.

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Key Offerings

Offering a deep dive into the world of measurement marketing

Master the Metrics

Unlock the secrets behind key performance indicators (KPIs) and understand how to leverage data to measure the success of your campaigns. From click-through rates to conversion funnels, we’ll guide you through the metrics that matter most.

Optimize Your Campaigns

Learn how to analyze data effectively to optimize your marketing campaigns for maximum impact. Discover the strategies and tools that top marketers use to continuously refine their approaches and stay ahead of the competition.

Personalized Learning Experience

Benefit from a personalized learning experience that caters to your skill level and goals. Whether you’re a beginner looking to build a strong foundation or an experienced marketer aiming to refine your skills, our curriculum is tailored to meet your needs.

Real-world Applications

Theory is great, but practical application is key. Dive into real-world case studies and hands-on exercises that simulate the challenges you’ll face in your marketing career. Gain the confidence to apply your knowledge in real-time

What’s Included

We create courses tailored to your individual needs

Interactive Modules

Engage with our thoughtfully crafted modules that cover everything from data collection and analysis to advanced measurement techniques.

Expert Guidance

Learn from industry experts with a proven track record in measurement marketing. Benefit from their insights and stay updated on the latest trends and tools.

Community Support

Join a community of like-minded marketers where you can share experiences, ask questions, and collaborate on projects. Networking is a powerful tool, and our course provides the platform for you to connect with fellow marketers.

Lifetime Access

Enjoy lifetime access to course materials, updates, and exclusive content. Stay ahead of the curve as the digital marketing landscape continues to evolve.

Course Syllabus

Thoughtfully crafted modules for maximum yield

  • Understanding core concept of marketing
  • Different marketing instruments
  • Difference Between Offline & Online Marketing
  • What is offline Marketing medium
  • How you measure the impact of Offline marketing
  • What is online marketing medium
  • How you measure the impact of Online marketing
  • Concepts of online technology
  • What is web & server & it’s importance
  • introduction Browser & Website
  • What is internet?
  • What is web?
  • What are clients & Server?
  • Understanding the syntax of logic
  • What is DNS & IP Address
  • What are Databases & how it’s works?

  • What is code
  • What is Program
  • How computers technology Works
  • Logic of Programming
  • Understand the Frontend Technology
  • Understand the Backend Technology
  • What is UI & UX
  • What is HTML
  • What is CSS
  • What is JavaScript
  • Other Languages for development

  • What is JavaScript
  • Basic JavaScript Syntax
  • Variables in JavaScript
  • Data Types in JavaScript
  • Data Structures
  • Functions & scope
  • JavaScript Scopes
  • String Methods
  • Array Methods & Loops
  • Document Object Model

  • What is Online Marketing & How it’s Measurable?
  • Emergence of Online marketing
  • Why online marketing become need of an hour
  • The growth of online marketing
  • Different channel of online marketing
  • Measuring the success of online marketing
  • Understanding the analytics in marketing
  • Usefulness of marketing analytics

  • Introduction to Tag Management Solutions
  • Overview of Google Tag Manager.
  • GTM & It’s Similar Platform
  • Deep dive study on GTM Hierarchy
  • Understanding the Data Model of GTM
  • Components of Google Tag Manager
  • Accounts & Containers
  • Creating an account and container
  • Creating your first container
  • Installation of container in Website
  • Understanding Workspaces & Versions.
  • Basic implementation GTM Implementation
  • What are the Tags
  • Why to use Tags
  • Inbuilt Tags, Custom HTML & Template Gallery
  • What are the Triggers & Conditions?
  • Why to use Triggers & Conditions.
  • What is the Variable
  • Why to use variable.
  • Different Variables & User Defined Variables
  • Preview & Debug Mode.
  • Creating Tags to send data to 3rd party tools

  • Setup your first event – Page view
  • Setup of page with event parameters – URL Query parameters
  • Setup of Lead event for website
  • Setup of Contact event for website
  • Setup of search event for website
  • Setup of Complete Registration event for website
  • Setup of custom event of timer activity for website
  • Setup of custom event of scroll activity for website
  • Setup of custom event of element visibility activity for website
  • Setup of custom event of user engagement tracking option

  • Setup Website Conversion Tracking for Google ads
  • Setup of Call to Conversion Tracking for Google ads
  • Setup of Remarketing for Google ads
  • Setup of Dynamic Remarketing for Google ads

  • Setup Google Tag Manager for Google Analytics4and track pageviews with one tag
  • How to set up external link tracking as Events in Google Analytics via Google Tag Manager.
  • How to setup Button click tracking in Google Analytics and the right way to use event naming conventions

  • GTM Data Model
  • Understanding the context of GTM data Model
  • What is data layer
  • Importance of Data layer
  • How to implement data layer
  • Where to lookout for Data layer value
  • Data layer Essentials
  • Deep Dive into variable
  • URL Variable
  • Auto Events Variable
  • 1st party Cookies Variable
  • Custom JavaScript’s Variable
  • JavaScript’s Variable
  • DOM Element Variable
  • Introduction of CSS Selectors
  • The usefulness of CSS Selectors in Triggers
  • CSS Selectors in GTM
  • Wildcard CSS Selectors in GTM

  • How store data with help of 1st party cookies
  • How to store data with help of local storage
  • Lookup table & it’s importance in GTM
  • Regular Expression in GTM 4.
  • How to use Regular Expression in GTM

  • Importance Of Ecommerce Tracking
  • Understanding the User journey of Ecommerce Website
  • Importance of data layer in Ecommerce Website
  • Different Platform of Ecommerce Website
  • Implementation procedure for Data layer
  • Understanding the Ecommerce Events & Parameters

  • Setup of view content event
  • Setup of view item event
  • Setup of add-to-cart event
  • Setup of checkout event
  • Setup of the Purchase event

  • Understanding the dynamic value of e-commerce tracking
  • Implement dynamic remarking using GTM for Google Ads
  • Sending custom dimensions for segmentation and Ads Remarketing list
  • Implement dynamic remarking using GTM for Facebook Ads

  • Why digital analytics?
  • 4 types of digital analytics.
  • Difference between Digital Analytics & Web Analytics.
  • Role of GA in web analytics.
  • How Google Analytics works.
  • Study on the ecosystem of Google Analytics.
  • Study of GA Tracking Code US code
  • Overview of Cookies and International Cookie Laws.
  • Extensive Study on Cookies and their Functional Significance.
  • Implementation of normal Google Analytics setup
  • Google Account, GA Account, Properties, Views
  • Account level settings in GA4
  • Property Level Settings in GA4
  • How to set up views with filters
  • Use of Roll up Property for agencies
  • Set up Enhance Measurement tracking in GA4
  • Setup Google Signal for GA4

  • Connect GA4 to Google Ads
  • Connect GA4 to Search Console
  • Connect GA4 to Native Platform
  • Connect GA4 to Microsoft Clarity
  • Connect GA4 to Google AdSense

  • Navigating Google Analytics 4
  • ABC’s of Google Analytics 4 & Google Analytics Cookies
  • Understanding Users, Visits, dynamics of users & sessions
  • Extensive study on Sessions, Pageviews, entrances, Landing pages
  • Categorizing into users and sessions

  • How to share reports.
  • How to set up dashboards, Custom reports and shortcuts.
  • Basic GA Reports
  • Complete Overview of Audience reports
  • ln-Depth Study on Acquisition reports
  • Detailed Study on Behaviour reports
  • Basic Campaign & Conversion Tracking
  • Deep dive on auto-tagging and manual tagging.
  • How to measure Custom Campaigns.
  • Tracking campaigns with the URL Builder.
  • Using Custom Spreadsheets for proper URL tagging.

  • What is Different Medium of Traffic in GA4
  • What is Referral Traffic
  • What is Direct Traffic
  • UTM URL Traffic in GA4

  • Introduction of GA4 Events
  • Events Types in GA4
  • The Event Report
  • Events parameters in GA4
  • What is Automatically Collected Events
  • What is Enhanced Measurement GA4 events
  • What is Recommended Events
  • What is Custom Events
  • How to Setup Custom Events & parameters

  • Introduction to Dimension in GA4
  • Type of Dimension in GA4
  • Primary & Secondary Dimension in GA4
  • User & Sessions Dimensions
  • User Engagement & Monetization Dimensions
  • User Demographics & Tech Dimensions
  • Custom Dimension & Its Importance
  • Event-Based Custom Dimension
  • User-Based Custom Dimension

  • What is Attribution Modelling?
  • Conversion in GA4
  • Conversion Credit Distribution in GA4
  • Understanding touch points in GA4
  • Different Attribution Modelling in GA4
  • Model Comparison Report
  • Conversion path Report
  • Conversion Window in GA4

  • Introduction to Regular Expression in GA4
  • Why to use Regex in GA4
  • Advantage of using Regex in GA4
  • Use Cases of Regex in GA4
  • What is Measurement Protocol in GA4?
  • Why use measurement protocol
  • Understanding the Clients
  • Different types of Clients
  • Understanding the Server in GA4
  • Understanding the User Agent in GA4
  • Introduction of GA4 protocol use cases
  • Understanding the Measurement protocol Parameters
  • Deep dive into each parameter
  • When to use Measurement protocol in GA4

  • Understanding the Explore dashboard
  • Creating Different Report
  • Creating a Free Form Report
  • Creating a Path Exploration Report
  • Creating a Funnel Exploration Report
  • Creating a Segment Overlap Report
  • Creating a User Explorer & Lifetime Report
  • Creating a Cohort Exploration Report
  • Building advance Dashboard as per your Business Needs

  • What is Server-Side Tagging?
  • Why you Need Server-Side Tagging
  • Importance of Server-Side tagging
  • How to Setup Server-Side Tagging
  • Resources for Server-Side Tagging
  • Understanding the Client & Server
  • How to Setup Server in Cloud Platform
  • Setup Custom Domain for Server-Side Tagging
  • Understanding the implementation of Server-SideTagging
  • Setup of GTM Server with Web GTM Environment
  • Sending data from web GTM Environment
  • Setup of Tags & Triggers in Server GTM
  • Understanding the cost of Server-Side Tagging
  • Future is Server-Side Tagging

Enroll Course

Who Should Enroll This Course

The Alchemy Media Measurement Marketing Course is designed for a diverse audience, catering to professionals at various levels of expertise within the marketing ecosystem.

Digital Marketers
Marketing Managers
Entrepreneurs
Content Creators
E-commerce Professionals
Analysts and Data Scientists
Marketing Students
Small Business Owners
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Alchemy Media Institute’s digital marketing courses are the best in the business. I learned more in a few weeks than I did in years of working in the industry.

Rohit Bhamare
Digital Marketer

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The instructors at Alchemy Media Institute are experts in their field, and they are passionate about sharing their knowledge with their students. I always felt like I was in good hands.

Somesh Sunil Daterao
E-commerce Professional

Upcoming Events

Measurement Marketing Mastery Courses

Mark your calendars for a transformative event that brings together industry luminaries, thought leaders, and marketing enthusiasts for a deep dive into the latest trends, strategies, and innovations in measurement marketing.

Upcoming Events

Measurement Marketing Mastery Courses

Mark your calendars for a transformative event that brings together industry luminaries, thought leaders, and marketing enthusiasts for a deep dive into the latest trends, strategies, and innovations in measurement marketing.

Contact Us

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